Résumé

Profile

27 years in the field of design (advertising, financial, multimedia, direct marketing, and other promotional/marketing applications). Input has ranged from concept stage to production.

Skills

  • Taking a project from concept through production, with good knowledge of the process, a keen eye for design, and good turnaround.
  • In-depth knowledge of design applications (Photoshop®, Illustrator®, InDesign®, Acrobat®), as well as familiarity with other Adobe® CC applications, and some HTML/CSS.
  • Work both on- and off-site (OS X/Windows 10 : Adobe® CC, Microsoft® 365); Epson® Perfection 4490 Photo Flatbed Scanner.

Experience

The following is a selection of some of the studios that I have worked with and a short description of the work:

Arrivals + Departures

  • Design/layout for promotions/advertising/collateral for CAA, Skip the dishes, Easyhome.

Taxi Toronto

  • Design/production for advertising/collateral for Rogers, Volkswagen,
    Canadian Tire, Audi, Telus, Covenant House, New York Life, Bombardier.

M&H Toronto (Sid Lee)

  • Design/layout for promotions/advertising for Miller Genuine Draft, Google Play.

Trevor//Peter

  • Design/layout for promotions/advertising for Red Bull, Stackt, Smirnoff,
    Captain Morgan, Brightside (ATB), Trevor//Peter corporate communications.

Hogarth Worldwide

  • Design/layout for promotions/advertising/ collateral for Telus, Dyson, Bose, Chico’s, HSBC, Manulife, Sleeman’s.

Young & Rubicam

  • Design/layout for promotions/advertising/collateral for Ford/Lincoln/Jaguar/Land Rover, and Bank of Montréal.

M Marketing

  • Design/layout for promotions/advertising/collateral for Visa, Sears, Moneris, CLAC.

Publicis

  • Design/layout for advertising/collateral for WestJet, Rogers, Lennox, Labatt, Chrysler, Air Miles.

Taxi 2

  • Design/production for advertising/collateral for Koodo Mobile, Dundee Wealth, BMW Mini.

Interbrand Canada

  • Typesetting for Annual Reports.

Pareto Corporation

  • Design/production for marketing/promotional material for Xerox Canada,
    Ford Canada, Apotex.

LCBO

  • Design/production for in-house/store marketing/promotional material.

Achilles Media Ltd.

  • Design and production of signage for the Banff World Television Festival.

Downtown Partners DDB

  • Design/production for promotional material for Budweiser/Bud Light,
    Prime Pubs.

GroundZero Marketing Communications

  • Design/production for promotional material, including Moen, CIBC Run for the Cure, IMAX, among others.

 

Draft

  • Design/production for Direct Mail and Promotional material.

Craib Design

  • Design/production for Annual Reports and Corporate presentations.

Endeavour Marketing

  • Design/production for the Toronto International Film Festival.

Leapfrog Designed Communications

  • Design/production for Annual Reports and related Website in English and Spanish.

Campbell Sheffield Design

  • Design/production for Annual Reports and brochures etc.

The Marketing Store

  • Design/production for marketing/advertising material for Nissan.

DDB Canada

  • New Business Development Support – powerpoint presentations and multimedia pitches.

Rogers Media Publishing

  • Design/layout for financial and healthcare periodicals and collateral.

Spencer Francey Peters

  • Design/production of campaign collateral for Scotia Bank.

Capital C Communications

  • Design/production of campaign pieces for Bell Canada, Pepsi.

Strateco

  • Design/production of campaign pieces for Cadbury, Heinz, Fleecy, Colgate Palmolive.

Armstrong Partnership

  • Design/production of promo pieces for Pepsi, Adams, Mastercard, Colgate Palmolive.

Anderson DDB

  • Design/production of advertising collateral for Esso, Alesse, Premplus.

Simplified Communications

  • Design/production of mutual fund prospectus for Clarica; Style guide for Royal Mutual Fund statements.

Taylor/Sprules Corporation

  • Design/production of advertising and other collateral for Coventus Inc. participation in HITEC2000 tradeshow in Dallas, Texas; Packaging for Fantom vacuum cleaners; Signage, ads, door hanger, Binder for Arcitel; Ads, banners, in‑house posters for NuWave Photonics.

L. A. Ads

  • Design/production of ads for Holt Renfrew; Posters, counter displays, POP displays, ads, t-shirts, caps, trading cards, for Mary Brown; ads, billboards, sweatshirts, t-shirts, caps, flags, gym towels, jackets, for Waterclub Condominiums; Ads for Grand Touring Automobiles, Campaign concept for Yacht Club Condominiums.

Maclean Hunter Publishing

  • Design/production of direct mail, advertising and promotional material for Maclean’s, Chatelaine, Flare, Canadian Business, Profit, Châtelaine and L’actualité.

Education

Bachelor of Fine Arts (Applied Art) with a specialization in illustration.

Website

https://thePedlar.ca

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